The Legend
A Must Read
This Memoir by Stephen Peter Somogyi, former VP of Swarovski Crystal Design is a fascinating story describing my father's significant contributions in shaping product development, marketing and distribution policies which led to the company's transformation from a producer/distributor of glass stones to a household name and Global Brand
The Turning Point
My father's portrait simulated on a Japanese bank note in honor of creating and launching Swarovski's first consumer product brand (Silver Crystal) in 1975 while heading up SWAROVSKI Japan. The initial product line introduced was jewelry, followed by figurines
The Rainbow Effect
"When exposed to sunlight the facets give off an astonishingly beautiful rainbow, which project in multiple apparitions around the room, even onto the faces of the onlookers. Rainbows convey happiness, optimism, magic and the unattainable in every culture. Every song or story ever written about rainbows carries these qualities of dreamlike fantasy"
Excerpt from: SWAROVSKI - My Role in Building the Brand